Why ™
Trust is stronger when the evidence travels with the product.
™ helps move from production claims towards a more transparent account of what went into production, what happened and what came out.
The problem
A final product alone cannot tell the whole story.
Buyers, programmes and producers need more context about agricultural production. ™ brings the input, practice and output stages into one assurance journey.
Assure inputs
What went in, and was it compliant?
Supports verification of agricultural inputs before or as they enter production.
Assure production
What happened during production, and was it compliant?
Turns production standards and good practices into practical, documentable farm activities.
Assure outputs
What came out, and is it compliant?
Supports assessment of agricultural outputs against applicable safety, quality, compliance and market-readiness requirements.
A clear boundary
Production assurance is not consumer certification.
™ focuses on the production journey: FICS → FPCS → FOCS → Farmsured Assured Output. ™ addresses downstream product, market and consumer trust.
Assurance, not a blanket guarantee
Evidence before claims.
™ is a digital agricultural assurance platform. Where statutory certification, laboratory approval, veterinary authorisation or regulatory approval is required, those functions remain with the relevant authorised institution.
The next step